The aim of "bullshit" company news Up this year?

last year that companies this year of subject:

every April Fool's day. Major automakers Nissan Motor announced last year, News 'lies' shock 'change the name of the 振rimkimshit topic. Nissan Motor, this year as fancy gimmicks. Faux
urgent breaking news video news via the Internet. "Jointly developed by Cup pan-fried noodles type of unidentified flying object landing" is what it is. Automaker's fried noodles? Would have two completely different industries, which in fact major and was a gimmick ateliers. It was Nissen of instant noodle giant Nissin food products, and retailers joined hands.
the story of-the-art technology jointly developed by the "Nissan and noodle U. S... O... "And take off flying object named Nissin headquarters in Tokyo. Distribution Center scheduled to arrive at Yokohama's Nissan headquarters is why Fukui 'Nissen' on the landing. However, "considering the tantalizing as large Nissen..." that is a flow. This year, teamed with three companies
, "NISSAN", "NISSIN" 'NISSEN' and its name is similar, the new tip. At the SNS "sense many. Very funny ', ' evolution from last year. Seriously awesome ", such as writing to rave about. According to a spokesman for Nissan Motor Co. was "or the same as last year, at a pace of more reaction.

in some cases companies this year was

last year criticized...

, however, by the content of the April Fool's day an unexpected causes a stir. The information management company providing cloud services Tokyo, Shinjuku-ku, 4/1 last year, "middle-aged male executives dismissed the directors to appoint a woman. Give the Ramen dishes and golf caddie job "and announced on the home page.
is, however, for this story from the Internet, was "undermining other professions or disrespecting the female criticism. Company did not call or email directly, but even on April Fool's day sites were cited as good example "too" withdrawn half a day posted on the home page and post the apology statement the next day, is. This year secondarily

and maintain interest "lies",

, be accepted if what NetA? In this company, NetA this year's meeting up in the company from two months ago, has been proposed some weird between them disappeared. NetA cloud service, which is the flagship product of the company, said that "constructing a modeled Temple temple', philosophy or religion, rejection and may be misleading and biased. Inspired service logo bicep "upper body naked muscular sinews of appeal with pictures of men ' that there are people who feel uncomfortable and weird, it seems to. And
as a result, only NetA "adopted a dog as an employee to" lie said. Company to provide cloud computing services from 500 yen coin products and over the dog is "dog" nickname "Vanco include-dog adoption started-" to settled down. Who is eligible to sound and can be sensitive to smells that barks "Wan" and breed and age are unquestioned, the starting salary is 100 kg dog foods, such as eye-catching as genuine guidelines like finely ruled. April Fool's day this year laid out over
consideration and study. Now it is "cute dog", "apply", including favourable Center's reaction on the Internet.
on the other hand, the number of visits in the morning one day and staying in about one-sixth of last year, it dropped the. Rep "is touching the eyes of every person on the Internet was that would have burst into flames during a scary, but low-profile companies, depending on the interest of the lie quickly spread, people could learn about service opportunities, and consideration in all directions follow a good lie" and was talking about. But great PR

Hakuhodo DY Media partners

corporate social communication more Hakuhodo Morinaga Mayumi is referred to as "April Fool's day is seen as raise the profile of their company and product PR, though some companies to join". Rising hurdles required in this circumstance, and are analyzing the "atmosphere of"good will"was once a"interesting and have a sense"that important" with. Recently, from taker cheated and feel and slightest discomfort I think would burst into flames on the net that can be referred to as "attention be listed along with the story"is a lie", our clients also got to pay come.". April Fool's day enjoying lie just one day in a year
generosity spread around the world as an attraction. It may be, take it seriously and risk management for companies and becoming.
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