Rakuten last quarter
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leading IT company inflate profits Internet mail-order sales promotion expenses, last year's earnings for one year, indicating its main Internet mail-order business and expand its point services to the inflated cost of sales promotion, from operating income 17 percent too fell.
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Rakuten last quarter
大手ＩＴ企業、楽天の去年１年間の決算は、主力のネット通販事業でポイントサービスを拡充し、販売促進の費用が膨らんだことなどから、本業のもうけを示す営業利益が１７％余り減少しました。