"IKEA JAPAN" cuts prices since the 24th is 622 points, including popular items such as sofa, table and dishes.

This is to satisfy the needs of consumers seeking cheap and quality goods, and it is said that the selling price has been reduced by reviewing logistics and reducing costs by mass production. In the future, we plan to further lower the price of 242 points next summer, and the rate of price reduction will be about 20% on average.

President Helen von Rice of IKEA Japan, who said at a news conference, "I think consumers' willingness to buy is gradually recovering, but as there are some tougher ways to spend money, I decided to lower it. "

In the retail industry, competition with net mail order etc is becoming severe as consumers' consciousness of saving continues, "Nitori" selling furniture and everyday items also has about 300 types For products of the series, price cuts such as lowering the selling price by about 30% at the maximum are successive movements.