GU, handling so-called fast fashion at a lower price than UNIQLO, will open a new type of store in Yokohama City on the 15th.

In this shop, electronic tags with wireless functions are attached to all products, so-called self-registration is introduced in full scale at the cash register. In principle, the account is to be done by customers by ten self-registers, and if you put a shopping basket at the cash register, you can automatically read the information of the goods from the electronic tag and finish paying with cash or credit card I can do it.

In addition, new mechanisms that customers can obtain various information about products by incorporating electronic tags are also adopted. The inside of the store takes a passage widely and it is arranged to use the shopping cart easily, and when the product is held over the tablet terminal attached to the cart, in addition to the color and size information, the evaluation and impressions etc. of the customer who purchased earlier are displayed It will be.
With a mirror installed in the shop, for example, holding a shirt, a part of the mirror becomes a monitor and a recommended coordination with a coat and trousers etc. is projected.
The company aims to encourage customers to feel the new pleasures of shopping through services utilizing these latest technologies, leading to increased sales.

GU Yuzuki, president of GU, said, "With the use of IoT, the movements of products at retail stores such as products taken by customers are visible from the data of electronic tags, We are going to increase the number of stores that utilize such IoT in the future.