そごう・西武 衣料品減らし体験型を充実 千葉の店舗 | NHKニュースを英語にすると
"Sogo · Seibu" of major department stores, which is going to rebuild management, has greatly refurbished Chiba city stores, We opened it. With new initiatives to reduce clothing items and to enhance experiential sales departments, it will draw attention whether it will lead to an increase in customer attractiveness.
Previously, fashion for young people was mainly focused on this store, but due to continued sluggishness due to competition with specialty shops, we had made substantial refurbishment.
While newly targeting women in their 20s to 30s, new shops significantly reduce the proportion of apparel items to the sales floor from about 70% to about 40% in the former, and to the experiential department It is that it put emphasis.
Inside the store there are corners where you can make sweets such as cakes and donuts while watching the recipe displayed on the tablet terminal, and a bookshop with a mini theater and a cafe .
The woman in her twenties who visited said "I am happy that the shop atmosphere is bright and the shopping is easy, and these stores are made."
Toyota Takanobu manager of the Sogo Chiba store said, "As the interests are spread not only in fashion but also in diversity as the lifestyle changes, we want to make it a shop where people can enjoy it" .
In Sogo / Seibu, we are promoting refurbishment, etc. to the so-called "Koto consumption" sales area where we can enjoy such experiences, and attention will be paid to whether new initiatives will lead to an increase in customer attractiveness.
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