Aeon, which refers to a part of private brands' foods and daily necessities developed and sold in-house, was cut down in August, but sales of target products for three weeks immediately after, It is 1.5 times that of the same time of the year of the year.

About this, Shuichi Okazaki, executive officer responsible for the comprehensive super business in Aeon, said at a press interview on the 4th, "At the same time consumers' conservation orientation is deep-rooted, prices of everyday items of living goods etc. are steadily increasing "I would like to price down from products that have made cost reductions possible." Although I did not say it at the time, I will clarify the idea of ​​further price cuts in the future.

In addition, due to the effects of price cuts and remodeling of stores, the interim settlement of the entire group from the aunt of March to August, the sales increased by 1.4% from the same period last year to 4 It was around 168.6 billion yen, and the final profit and loss changed from a loss of 5.3 billion yen to a surplus of 4.2 billion yen.