Beer and Happo-li "beer-based drinks" The amount shipped in summer from July to last month is over- It was 4.2% lower than the same period last year due to the enforcement of the revised liquor tax law and the like to stop the bad weather and the unseasonable weather, which is the lowest ever this time.
According to the summary of five major beers, the shipment volume of beer-based beverages including beer, Happo-liquor and third beer from July to last month is approximately 1,333,733 kilometers It was liter.
This decreased by 4.2% from the same period last year, and this season has been updated for the seventh consecutive year.
In terms of items, compared to the same period of the previous year, "beer" was 4.3%, "happoshu" was 7.4%, "third beer" was 2.8 %, Respectively.
As for this, each company, in keeping with the beer separation, in order to prevent excessive bargain sale, the revised liquor tax law, etc. was enforced in June, the rise in retail price, the unseasonable weather etc. We are doing it.
Each company is planning to strengthen sales of high-value-added products that have unique taste and aroma, including craft beer, and to enhance sales of items such as shochu high and wine other than beer-based beverages We are trying to figure out.