Marco Biszli, a luxury brand "Gucci" CEO, said at a lecture held in London, England, "To fulfill social responsibilities is one of the valuable values ​​of Gucci We will continue to make efforts to take better measures for the environment and animals. "From next year, we announced a policy not to use fur of animals such as mink and rabbit for products.

Regarding the use of fur, opposition campaigns have been developed centering on an international federation made up of over 40 organizations worldwide appealing protection of animals, certifying a brand that does not use fur and giving consumers Activities to promote are spreading.

Gucci says that stocks of existing fur products will be on charity auctions and sales will be donated to animal protection groups.

In response to the animal protection group's efforts, in recent years, brands expressing non-use of fur are successive, and by the policy change of "Gucci" which can be said as a symbol of luxury brands, among animal protection groups , Expectation is growing that it will become the opportunity for further expansion of animal protection movement in the fashion industry.