In China where mail order expansion is rapid, "Aeon", a major distribution company, opens its third shopping mall in the same city on the 7th Then, we decide to compete with online mail order with a strategy of concentrating in one area and opening stores.
The new store opened in Wuhan, Hubei Province in central China is 54,000 square meters, with approximately 200 stores including Japanese clothing store and furniture store open.
In China, net shopping is rapidly expanding, so it is said that in large shops such as shopping malls, the number of visiting customers decreases by a quarter of the total, and management is tougher.
For this reason, we are planning to compete with internet mail order with a strategy of concentrating in one area and opening stores, and this store will be the third store in Wuhan.
Aeon plans to open two more stores within this town within three years, enclosing customers by raising their name recognition, shops that emphasize experiences such as setting facilities for young children in the store I will make a difference by making it.
A male with a child who visited the shop quickly said, "I think that such stores are good as winter does not allow children to go outside."
Aeon Yoshida, president of AEON Mall, said, "In China, we are shifting to net mail order at a level that is not the ratio of Japan.We offer things that we can not feel without real shops, pick our shop It is important to make it available. "