"Sendai first selling" that continues from the Edo period is supposed to start with luxurious prizes to show merchants' enthusiasm, and in shops and department stores in the center of Sendai city, January 2 I will sell for the first time on the day.

In the shopping area, lion dance and drumming performances were performed from early in the morning, and many people made rows before opening the store. Among them, more than 200 people made a line at the retail store at the 7 o'clock in the morning, starting with a man in his 70's who came from Aichi Prefecture that it is waiting from a long-established tea dealer last month.

In this store, 100 gifts shopping for 10,000 yen or more were awarded premiums with premium tea etc. on a first-come-first-served basis, people in the queue purchased goods and got prizes Was received.

A 40-year-old man who came from Gumma Prefecture who received a prize around 40 th, said, "Besides tea, there was a thermometer and Baumkuchen in the box, which was a good year I think that it will be, "I was talking with a smile.