Emphasize effect in tokuho some show rules stricter for
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k10010476601_201604122122_201604122151.mp4
and potentially misleading consumers view tokuho
= "foshu" emphasize effect in some of our products are made by Summarizes the recommendations for stricter rules for display and advertising national consumer Commission.
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this proposal was reviewed in consumers ' Committee held 12 country. Effect of pharmaceutical products
health foods is a food that can be displayed with the permission of the country to have certain effects on the maintenance of good health, but are not permitted. Pointed is displayed about this
in the Commission surveys so far, highlighted effect tokuho some products that are misleading consumers.
admitted showing concrete examples to demonstrate and to prohibit any advertising and display reminiscent of approved country then for quick action on the proposal as more effective and singled.
also included matters to consider as soon as possible to have the wording of the act more specifically for proper display, and to strengthen the monitoring of advertising or display. Requires
Commission for consumer affairs agency, supports the recommendations of this report until October this year. For this proposal, s. Kawakami of the consumer Committee is "stand out type Panel isn't necessarily appropriate representation on the effects and benefits. Committed to consumers to avoid expressions like "and we talk.
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investigate the utilization of tokuho
Consumer Commission expert Committee, in January this year, 7,500 people survey conducted. Contents of the display
tokuho allowed from countries is for example, expressions such as "help reduce the absorption of fat". However, the expression he said, such as "reducing the rise in blood sugar after a meal" and "reduce absorption of fat" in larger letters is written view of some product packaging and advertising, but is also used. Respondents think so or higher effect of expression he said, such as "reducing the rise in blood sugar after a meal" and "reduce absorption of fat" in a survey about this
I think I heard, who is 12. 4 percent who answered "I think so" is 50. 1 percent, with 62. We found that 5% is higher than the actual effect.
, who confirmed the contents of the original display was allowed from countries that are considering how is 26. 2 percent against 43. And 2% of people did not know that is answered. And is potentially misleading to the consumer in Committee
contents of the original did enough consumers.
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"not misleading view to"
Japan consumers Association 唯根 Taeko, ""breaks down fat, and '0', consumers to misleading advertising highlighted only the phrase, using tokuho had no fat and is out. Health foods in terms of safety and functionality is carried out, but did not placed emphasis on rules for showing. Want to display without any misleading of consumers to ensure reviewing system country "and talk. Made in a company that sells tokuho "allow range deviation does not express review",
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Japan health & nutrition food Association says "avoid exceeding the range that is allowed based on the consumers ' Committee of the proposal so far not to mislead consumers making voluntary standards as a society, have been working, but display and advertising of consider".
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JAPANESE
トクホ＝「特定保健用食品」について、一部の商品で効果が強調された表示が行われ、消費者の誤解を招いているおそれがあるとして、国の消費者委員会は表示や広告のルールを厳格化するよう求める提言をまとめました。