"Seven-Eleven Japan" will open a next-generation model store that meets changing consumer needs in Tokyo, Machida City on the 28th.

Prior to opening the store, the new store opened to the press was set up in the center with an entrance and exit, which is characterized by a drastic change in the arrangement of checkout counter and sales floor in the store.

Given that the needs of "middle-meal" to bring home cooked foods are rising, especially for elderly people and working women, we have doubled the number of freezers that arrange frozen foods, Increase the range of groceries to cook in the shop and also increase the range of items.
Also, to make it easier for elderly people to reach, the height of the shelf of goods has been reduced by 15 cm lower than before.
Meanwhile, in the corners of magazines and other items, sales declined dramatically as a result of the spread of online mail order sales and sales declined by 60% over the past decade.

Moreover, as securing part-time work became difficult, in addition to introducing an automatic dishwasher for cooking utensils, an employee's rest space was established to improve the working environment.

Yuki Toda, a public relations center at Seven & i Holdings, said, "The social structure has undergone significant changes, and customer needs are changing, we want to meet the needs while incorporating new things." I was talking.

It is the first time since this company opened the first store 43 years ago that this company will drastically change the layout inside the store, we will introduce the next generation type at new stores in the future, Regarding existing stores as well, we are planning to renovate about 10,000 stores, which is half of them, over the course of about 4 and a half years.