大手広告代理店アサツー ディ・ケイ 米投資ファンドの傘下に | NHKニュースを英語にすると
As the environment surrounding the advertising industry changes drastically due to the spread of the Internet, the leading advertising agency "Asato di Kay" By entering into the tender offer, we entered under the umbrella of the American investment fund "Bain Capital", and we decided to rush management reforms.
It is expected that a maximum of 150 billion yen will be spent on the purchase, and Bain Capital will eventually acquire all the shares, make Asatki Kay a wholly owned subsidiary and abolish listing.
Asato di Kay is a leading advertising agency established in 1999 by two merger companies of the predecessor company. However, as advertising markets such as television and newspapers are matured, we have problems such as how to strengthen the rapidly expanding Internet advertising field, and the company side hurried management reform under the fund in the future, We are aiming to list the stock again in the future.
Bain Capital has been actively investing in Japan, and for Toshiba aiming for business restructuring, the central role of the "Japan - US - ROK federation", the semiconductor subsidiary Toshiba Memory is sold to, It plays.
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