The National Tax Agency has decided to set up new rules for labeling wine produced in Japan, such as production areas on labels. Until now, there are no rules set by the country, even those made with imported grape juice, if made in domestic brewery facilities, have been called "domestic wine".

There was no unified rule for indications of wine production areas, etc. In some cases, even if you used grapes harvested in other areas as raw materials, place names with brewery facilities were used as brands.

According to a new rule applied from October 30, only those manufactured domestically using domestic grapes can be displayed as "Japan wine".

In addition, in order to display the production area on the label, it is required to manufacture at the brewery facility in the production area after using at least 85% of the grapes harvested in the area.

You can also display the place name where the brewery is located on the label, but in that case you also need to provide information on the harvesting area of ​​the grapes.

Strict rules are set up for wines that have succeeded in branding overseas such as France's Bordeaux and Burgundy, and Italian Piedmont.

A new rule is set up, as consumers are increasingly trying to select wines by carefully examining the varieties and production areas of the grapes that are the raw materials, there is an aim to make the display easier to understand.

We also aim to raise the brand value of "Japan wine", which is also a priority item for expanding overseas exports by making the display more strict.