Britain's famous brand "Burberry" is a commodity equivalent to approximately ¥ 4.2 billion in Japanese yen last year, in order to prevent brand value from being lowered by selling cheap unsold items such as clothing items and accessories It was revealed that it was disposed of by incineration.

In response to this, criticism from environmental protection organizations such as "resource waste is incurred" has risen, and Burberry announced on June 6 that it will immediately stop the incineration of unsold goods. In addition, we are considering further consideration on how to reuse unsold goods.

About this decision The international environmental protection group "Greenpeace" is a change that was hoped for in the interview of British media, the fashion industry responds to excessive inventories such as reducing production scale We should comment. "

At the same time, Burberry unveiled a policy not to use genuine animal fur for goods, and Burberry's CEO Marko Góbetti said that "Today's luxury is to be responsible to society and the environment This belief is our foundation. "

Regarding the use of animal fur, we show a policy of canceling luxury brands such as "Gucci".