A celebration parade that celebrates the success of the Olympic champion Yasunari Hanyu was held in Sendai City in April this year, about 100,000 visited.

The executive committee made in Sendai City and Miyagi Prefecture, for example, estimated the economic effect of the parade based on data such as communication status of smartphones of people who were around the venue of the day provided by a major telecommunications company .

As a result, approximately 25,000 people from outside the prefecture seemed to have visited and consumed such as eating and drinking and lodging, etc., together with the effects of producing and selling goods, etc., roughly 1.85 billion yen I am going up.

Katsuya Ito, director of cultural sports in Sendai City, said, "It was a spectacular event where not only Sendai and Miyagi events but also national and international fans gathered, including the economic effects, again the influence of Hanyu players I am amazed at the size of the house. "