Death insurance and medical insurance sold by Sumitomo Mitsui from the 24th of this month will be charged when contractors receive cancer checkups, etc. and provide points such as the number of steps and heart rate It gathers.

And, according to the total points earned during the year, the insurance premium of the next year is low by 2% at the maximum, and if the points are small, the insurance premium may rise in some cases.

If contractors actively engage in activities that are useful for health with such insurance, it will lead to suppression of insurance money and social security expenses paid by the company.

Mr. Masahiro Hashimoto, president of Sumitomo Mitsui Banking Corporation, said at the press conference, "It is a matter of Japan as a whole, thinking that it is insurance to open up a new market to extend healthy lifespan."

In the life insurance industry, "Tokio Marine & Nichido Anshin Life" dealt with merchandise that refunds a portion of insurance premiums when the number of steps in a day exceeds a certain level, If you submit the results of medical examination when you join life, you are starting to sell insurance that insurance fee cheaper.

Domestic life insurance markets are expected to shrink in the future against the backdrop of a declining birthrate and other competition for sales of new insurance that promotes health promotion seems to intensify.